Start A Dog Walking Business
December 22nd, 2008 by Pamella Neely
Before starting a dog walking business, you need to familiarize yourself with the different dog breeds, and their care and maintenance needs. All of this requires meticulous planning and attention to detail, or your business may do poorly and fail. Formulate a solid plan and be methodical as you construct your business.
The first thing you have to do is identify your market. Figure out where your potential customers are located by conducting a bit of research. Some of your potential customers will be people who work long hours each day, while others may be elderly or handicapped. There will be others who will only require your services during holidays, or while they are on vacation. Do not forget to check out the competition. You can do all of this by going online and conducting a quick search.
One of your next steps should be to make an estimate of your start-up costs. The bulk of your overhead will be in the form of basic dog supplies, business cards, pamphlets, and similar items. While planning your budget, allow some breathing room for unforeseen expenses. Get yourself licensed and insured before commencing your operations.
Advertising is one of the most important components to launching a successful dog walking business. Make sure you give out your business cards to your local veterinarians, pet supply stores, and all of your friends and acquaintances. You might find that word of mouth is one of the best ways to build up your customer base. Offer promotional discounts for your elderly customers, or for the handicapped, to try to increase your business. After your business becomes established, you may choose to offer additional services to your clients.
Another great way to gain exposure is by getting listed with one of the pet publications, or perhaps an online directory. Whenever people are looking for dog walkers or pet sitters, they refer to these. There are also various pet care organizations that you can contact about advertising. Becoming a member of one of these is a great idea so that you can get acquainted with the most recent developments in pet care, and to circulate with other pet sitters.
For each client that you acquire, you should create a contract that spells out the specifics of your job. This information should include the name of the dog you will be walking, how much money you are charging the client, the dates and time periods that you are scheduling for the dog, and the other services that you may be providing. It is important that you remember to have leashes, a first aid kit, and poop bags on hand.
If you keep yourself open to new possibilities for enhancing your business, you should be able to diversify successfully, and add to your client list. Growth and development are key aspects to making your dog walking business successful.
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